DES MOINES, Iowa – (June 16, 2016) – MidAmerican Energy Company is hosting its most colorful event yet at this year’s Des Moines Arts Festival® in Western Gateway Park June 24-26.
A sponsor of the event, MidAmerican Energy is hosting BOOM! Art, an interactive coloring station that allows festivalgoers of all ages to try their hand at art. The company will hang a vinyl coloring roll from the bucket of one of its electric service trucks. Once attendees finish coloring an eight-foot section, the boom, which raises and lowers the bucket, will lift the mural into the air so another section can be completed. With a 30-foot vertical reach, a huge mural will hang from the truck by the end of the festival.
“We are literally taking coloring to new heights,” said Kathryn Kunert, vice president, economic connection and integration for MidAmerican Energy. “This is one of the biggest festivals in central Iowa and we’re excited to offer a new, interactive way for community members of all ages to get involved.”
BOOM! Art will be supported by one of MidAmerican Energy’s new Green Fleet service trucks. The truck is not just green in color, but also in the way it operates. It uses a large battery pack to operate the boom and other vehicle features. In conventional service trucks, the boom is powered by the vehicle’s engine, which means the vehicle has to idle the entire time the bucket is in use. By cutting idle time, the Green Fleet trucks save gas and reduce carbon emissions.
“Sustainability and a goal of zero waste by 2017 are top priorities for this year’s festival,” said Stephen King, Executive Director, Des Moines Arts Festival. “MidAmerican Energy’s BOOM! Art parallels with our efforts to ensure that the event doesn’t negatively impact our environment and community.”
BOOM! Art will be located at the corner of 15th Street and Grand Avenue. According to Louie the Lightning Bug, mascot for MidAmerican Energy, “Coloring is my specialty! The Arts Festival is a great way to bring the community together and teach kids about energy safety.” Louie will be at BOOM! Art Saturday and Sunday. The Des Moines Arts Festival is free and includes live music, arts, activities and much more. For more information, visit www.desmoinesartsfestival.org
About MidAmerican Energy Company
MidAmerican Energy Company is an energy provider serving 752,000 electric customers and 733,000 natural gas customers in Iowa, Illinois, Nebraska and South Dakota. It is headquartered in Des Moines, Iowa. Information about MidAmerican Energy is available on the company’s website, Twitter, Facebook and YouTube pages, which can be accessed via MidAmerican Energy Company's website
About Des Moines Arts Festival®
The Gold Grand Pinnacle Award-winning Des Moines Arts Festival® presented by Register Media is an annual three-day free arts and culture Festival the last weekend in June. The Festival invites you to ‘go where it takes you…” by engaging with 180 invited professional visual artists, emerging Iowa artists, the cutting-edge Interrobang Film Festival, live music, performing arts, interactive arts activities, award-winning community outreach programs, live artist demonstrations, artisan food, and beverages for every taste. For more information please visit us online at www.desmoinesartsfestival.org
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desmoinesartsfestival #DMAF2016 #GoWhereItTakesYou.