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MidAmerican Energy News

MidAmerican Energy’s Be Bright Campaign Encourages Customers to Switch to Energy Efficient Lighting

DES MOINES, Iowa – (April 10, 2014) – MidAmerican Energy Company is offering discounted pricing on light emitting diode (LED) light bulbs and holding a special event in Des Moines, Iowa, to help more customers experience the benefits of energy efficient lighting.

To encourage customers to make the switch to LEDs and promote Earth Day, MidAmerican Energy will be hosting an in-store energy efficiency educational display Saturday, April 12, from 9 a.m. to noon, at the Des Moines Home Depot, located at 4900 S.E. 14th St. The in-store event will help consumers learn more about choosing the right bulb for the right room and seeing how much power it takes to power a LED bulb versus a traditional incandescent light bulb.

As part of the company’s Be Bright program, discounted prices on LEDs will be honored at participating retailers now through Dec. 31. For more information about participating retail locations, customers can call 800-339-6856 or visit or

Nearly 70 percent of light bulb sockets in the U.S. still contain inefficient light bulbs. The U.S. Environmental Protection Agency is challenging Americans to replace their inefficient bulbs with 20 million ENERGY STAR®-certified LED light bulbs by Earth Day, April 22.

If every American home replaced just one light bulb with an ENERGY STAR bulb, it would save enough energy to light 3 million homes for a year, save about $680 million in annual energy costs, and prevent 9 billion pounds of greenhouse gas emissions per year – that’s equivalent to emissions from approximately 800,000 cars.

LEDs use 75 to 80 percent less energy than incandescent bulbs, have excellent light quality, and do not contain mercury. The average lifespan for an incandescent bulb is 1,200 hours. The typical LED lasts up to 25,000 hours or more, all while maintaining high-quality white light. LEDs also have technological appeal. Because they use a microchip to generate light, they have interactive capabilities. For example, customers can use their tablets, smartphones, or computers to turn LED lights on or off and change light colors.

Shopping tips:
Look for the ENERGY STAR label when buying light bulbs. These bulbs are certified to meet the U.S. Department of Energy’s and the U.S. EPA’s standards for energy efficiency and performance.

Use the Lighting Facts label printed on the light bulb package to compare bulbs’ energy use, brightness, etc.

Choose 2,700-3,000 kelvins for soft light, 3,500-4,100K for neutral light, or 5,000-6,500K for daylight. See ENERGY STAR’s Color and Mood chart.

Go by lumens instead of watts. Lumens refer to brightness, whereas watts mean energy use. A 60-watt incandescent bulb equals approximately 800 lumens.

MidAmerican Energy Company, Iowa’s largest energy company, provides electric service to 739,000 customers and natural gas service to 719,000 customers in Iowa, Illinois, Nebraska and South Dakota. It is headquartered in Des Moines, Iowa. Information about MidAmerican Energy is available on the company’s website, Twitter, Facebook and YouTube pages, which can be accessed via

Products, homes and buildings that earn the ENERGY STAR label prevent greenhouse gas emissions by meeting strict energy efficiency requirements set by the U.S. EPA. In 2012 alone, Americans, with the help of ENERGY STAR, saved $26 billion on their utility bills and prevented greenhouse gas emissions equal to the annual electricity use of more than 35 million homes. From the first ENERGY STAR qualified computer in 1992, the ENERGY STAR label can now be found on products in more than 70 different categories, with more than 4.5 billion sold over the past 20 years. Over 1.4 million new homes and 20,000 office buildings, schools and hospitals have earned the ENERGY STAR label. For more information, visit or call 888-STAR-YES (888-782-7937).