Facts & Figures

News

Current News

Archives

Executive Bios

Rate Source

Media Contacts

Seasonal Tips

Talk to Us

Become a Member


NEWS > CURRENT NEWS
LEDs and CFLs Gaining Popularity; Be Bright Campaign to Help Residents Make the Switch

For more information, contact:
Abby Bottenfield, MidAmerican Energy Company, at 515-281-2621
Justin Foss, Alliant Energy, at 319-786-4788

DES MOINES, Iowa – (Oct. 18, 2013) – MidAmerican Energy Company and Alliant Energy are pleased to announce the return of the Be Bright campaign as part of their energy efficiency programs.

The utilities are offering special pricing on light emitting diode (LED) and compact fluorescent lighting (CFL) to help more Iowa households experience the benefits of energy efficient lighting. LEDs are the nation’s fastest growing lighting category. In addition, the 2012 Residential Lighting Market Profile reported that one out of every three U.S. residents now uses CFLs in their homes. Special pricing will be honored at more than 350 retailers.

LED appeal
LEDs use 75 to 80 percent less energy than incandescent bulbs, have excellent light quality, and do not contain mercury. The average lifespan for an incandescent bulb is 1,200 hours. The typical LED lasts up to 25,000 hours or more, all while maintaining high-quality white light.

CFL appeal
CFLs’ lower price point is one aspect why they remain slightly more popular than LEDs. In addition, CFLs are available in a wide variety of shapes, sizes and light temperatures. Customers can choose from the traditional CFL spiral bulbs, covered A-shapes, candle bulbs, three-way bulbs, and dimmables.

ENERGY STAR®’s interactive guide to CFL lighting helps customers find the right bulb for the right socket. MidAmerican Energy and Alliant Energy’s Be Bright campaign also provides in-store informational materials to further educate customers about energy efficient lighting.

Shopping tips
1. Look for the ENERGY STAR label when buying light bulbs. These bulbs are certified to meet the U.S. Department of Energy’s and the U.S. Environmental Protection Agency’s standards for energy efficiency and performance.
2. Use the Lighting Facts label printed on the light bulb package to compare bulbs’ energy use and brightness.
3. Choose 2,700-3,000 kelvins for soft light, 3,500-4,100K for neutral light, or 5,000-6,500K for daylight. See ENERGY STAR's Color and Mood chart.
4. Go by lumens instead of watts. Lumens refer to brightness, whereas watts means energy use. A 60-watt incandescent bulb equals approximately 800 lumens.

For more information about participating retail locations and shopping tips, Iowa customers can visit www.iowachangealight.com, and Illinois customers can visit www.illinoischangealight.com.

About MidAmerican Energy Company
MidAmerican Energy Company, Iowa’s largest energy company, provides electric service to 734,000 customers and natural gas service to 714,000 customers in Iowa, Illinois, Nebraska and South Dakota. It is headquartered in Des Moines, Iowa. Information about MidAmerican Energy is available on the company’s website and its Twitter, Facebook and YouTube pages, which can be accessed via About MidAmerican Energy Company
MidAmerican Energy Company, Iowa’s largest energy company, provides electric service to 734,000 customers and natural gas service to 714,000 customers in Iowa, Illinois, Nebraska and South Dakota. It is headquartered in Des Moines, Iowa. Information about MidAmerican Energy is available on the company’s website and its Twitter, Facebook and YouTube pages, which can be accessed via www.midamericanenergy.com.

About Alliant Energy Corporation.
Alliant Energy Corporation’s Iowa and Minnesota utility subsidiary, Interstate Power and Light Company, utilizes the trade name of Alliant Energy. The Iowa and Minnesota utility is based in Cedar Rapids, Iowa, and provides electric service to 525,000 customers and natural gas service to 233,000 customers in more than 700 communities. The employees of Alliant Energy focus on delivering the energy and exceptional service their customers and communities expect – safely, reliably, and affordably. Visit www.alliantenergy.com.or call 1-800-ALLIANT (800-255-4268) for more information. Alliant Energy Corporation is traded on the New York Stock Exchange under the symbol LNT.

About ENERGY STAR
Products, homes and buildings that earn the ENERGY STAR label prevent greenhouse gas emissions by meeting strict energy efficiency requirements set by the U.S. Environmental Protection Agency. In 2012 alone, Americans, with the help of ENERGY STAR, saved $24 billion on their utility bills and prevented greenhouse gas emissions equal to those of 50 million vehicles. From the first ENERGY STAR qualified computer in 1992, the ENERGY STAR label can now be found on products in more than 65 different categories, with more than 4.5 billion sold over the past 20 years. Over 1.4 million new homes and 20,000 facilities, including offices, schools, hospitals, and industrial plants, have earned the ENERGY STAR. For more information, visit www.energystar.gov.or call toll-free 888-STAR-YES (888-782-7937).